SuperValu shoppers can look forward to discovering a range of exciting new Irish food and drink products hitting shelves nationwide, as 21 ambitious producers launch in stores following completion of the Food Academy programme. This marks a significant milestone for these producers as they bring their locally produced products, which will be on shelves for 52 weeks of the year.
Irish tastes are more dynamic than ever before, driven by a refined curiosity for global flavours and modern food cultures. Local producers are exceptionally agile and creative, delivering products to respond to the rapidly changing consumer tastes. This launch highlights the positive impact that the Food Academy supported by SuperValu has had in helping Ireland’s food and drink offering, which empowers new and emerging Irish food and drink producers to bring their products to shelves, connecting Irish shoppers with high-quality, locally produced food and drinks.
Food Academy producers bring great-tasting products to SuperValu shelves, characterised by bold flavours, innovative ingredients and vibrant branding. By supporting small producers to scale sustainably, the programme also expands the range of locally made food and drink available to customers year-round, at selected SuperValu stores.
Now in its 13th year, the Food Academy is delivered by a partnership between SuperValu and the Local Enterprise Office and is the only accredited producer development programme in Ireland, from Technological University Dublin (TU Dublin). Food Academy offers participants a Certificate in Food Entrepreneurship and robust learning through combination of expert led workshops, hands on mentoring, and practical retail insights providing the skills needed to succeed in a fast moving food retail sector, while staying true to what makes their products special.
Among the producers launching their products are Bia Beirut, Lushmallows and Solanti.
Noel and Adam Walsh, founders of Solanti said: “We founded Solanti to create a range of Irish-made Himalayan salt electrolytes tailored to modern, health-conscious consumers. By investing in a manufacturing facility at the foothills of the Himalayas, we’ve ensured full control over quality, traceability and the ethical sourcing of our core ingredient. The Food Academy programme has played a vital role in shaping our launch. The workshops offered valuable insights from successful Irish producers, while the structure and deadlines provided the accountability needed to move from concept to reality”
Arlene Hopkins, founder of Lushmallows said: “Lushmallows are made using a traditional French technique, combining egg whites with boiling sugar syrup to create a light, soufflé-like texture that is truly unforgettable. My mission is to elevate the humble marshmallow beyond the overly sweet, mass-produced confection we all know, into something premium and sophisticated. They pair beautifully with coffee, a glass of wine or even champagne for special occasions. I use only high-quality ingredients, no artificial preservatives or colours and time-tested techniques to deliver superior texture, flavour and presentation. Each Lushmallow is handmade in small batches to achieve an elegant, melt-in-your-mouth consistency. The Food Academy has played a crucial role in my journey, providing invaluable mentorship, as well as essential learnings in food safety, finance and brand development.”
Pamela and Rabih Farah, founders of Bia Beirut said: “Bia Beirut was founded in 2024 in our kitchen in Cork, inspired by a passion to share the vibrant flavours of Lebanese food with Irish tables. Our range includes authentic Lebanese-inspired dips, from creamy hummus to muhammara, alongside sourdough crunchy snaps. Sustainability is central to how we work – from using eco-friendly packaging to sourcing locally where possible and minimising food waste through efficient production. We’re proud to create food with heart, heritage and a touch of Rebel spirit – from Beirut to Cork, and now to your table. The Food Academy has been a game changer for us, providing the guidance, support and confidence to move from kitchen to shelf, and to bring the flavours of Beirut to Cork and beyond.”
Finbar McCarthy, Commercial Director SuperValu said: “At SuperValu, we are proud to support local, up-and-coming food and drink producers as they take important steps in their journey into retail. Small producers play a vital role in shaping a diverse and innovative food culture across Ireland, and we are committed to helping them grow and succeed. Through the Food Academy, participants have the opportunity to see their products on selected SuperValu shelves for 52 weeks, giving them valuable exposure and experience in the market. As the food sector continues to evolve, programmes like this are essential in nurturing new ideas and ensuring customers can enjoy a wide range of high-quality, locally made products. Ultimately, the Food Academy is about championing Irish producers and giving them the support they need to build sustainable businesses.”
Oisin Geoghan , Head of Food Sector, Network of Local Enterprise Offices said: “The 31 Local Enterprise Offices (LEOs) across Ireland are delighted to continue our support for the Food Academy programme with SuperValu. Food Academy provides a fantastic opportunity for innovative small local food producers to gain market traction by getting their product on the shelves of SuperValu. It is important that the producers are equipped with the competencies and know-how so that they can manage the process of becoming a supplier to a major retailer. The Local Enterprise Offices offer a range of supports, helping producers to acquire the necessary knowledge, skills and abilities to make that leap in retail sales.”
